Recommended Reading List

Innovation & Strategy

• The Innovation Premium
• Survival Is Not Enough
• Dealing with Darwin
• Innovation and Entrepreneuship
• The Circle of Innovation
• Small Is the New Big
• Made to Stick

Philosophy of Finance

• The Millionaire Next Door
• The Wealthy Barber
• The Richest Man in Babylon
• Rich Dad, Poor Dad
• The Intelligent Investor

Customers & Marketing

• Permission Marketing
• The Southwest Airlines Way
• Free Prize Inside!
• Selling the Dream
• Creating Customer Evangelists
• Why Johnny Can't Brand
• Book Yourself Solid
• The Greatest Salesman in the World
• Buzzmarketing

Leaders & Leadership

• D Day
• REAL Leadership
• The 21 Indispensable Qualities of a Leader
• Washington: The Indispensable Man
• Lincoln
• How to Win Friends & Influence People
• Made to Stick

Self-Improvement

• Scriptures. Embrace your personal, positive value system.
• Fit to Lead
• Today Matters
• Failing Forward
• As a Man Thinketh
• The Prophet

Magazine Subscriptions:

• Fast Company
• Inc.
• Wired